Legal Nurse Consulting News: 6 Reasons You Should Not Create Your Own Legal Nurse Marketing Materials

Wednesday, February 12, 2014

6 Reasons Not To Do Your Own Legal Nurse Marketing

As the leading marketing company for Legal Nurse Consultants, we see a lot of different attempts by Legal Nurses who try to create their own marketing materials. Most of these attempts do not represent their consulting practice in the way they had hoped. Your logo, business card, Web site, printing quality, direct-mail sets, and overall business identity should all work together and can make or break your Legal Nurse business. With something so important and intricate, why not let the number one most experienced marketing company, RN MARKET, do the work for you? Here are six reasons why you should:



  1. You may not be a designer. You are a Nurse. Very few Nurses have the ability to create a high quality logo or design. Would you let a marketing expert do your nursing job without any training? That probably wouldn't work out well.


  2. Easily recover the money spent. Any money spent on quality and effective marketing tools can be easily recovered in a single case. All you have to do is put everything to work and you will most likely earn much more money than what you spent on marketing.


  3. Your marketing represents you. What impression do you want to present to potential clients? Your marketing tools are your first impression. Think of it as being similar to the way you dress. If you walk into a meeting with a quality business suit, you will instantly demand respect. However, if you walk in with shorts, a tee-shirt, and flip-flops, potential clients will not take you seriously. What impression do you want to make?


  4. Your time could be used more wisely. There is a lot to get done when starting a Legal Nurse Consulting practice. Wasting time while trying to creating your own marketing should not be one of them. Did you know that many of our Advanced Legal Nurse Consultants get cases before their marketing tools are even complete? This happens because they are using their time more wisely. They begin networking right away and setting up appointments for initial consultations. After completing your Legal Nurse training, you should start building contacts and looking for leads.


  5. Most Nurses don't know quality design. If you have to ask someone what they think about marketing tools you made, these tools are most likely not good. Even if they are terrible, most people won't give you an honest opinion. Therefore, you will be stuck without even knowing. If you have already attempted your own design, take a look at some of the most successful marketing identities and campaigns. Notice the quality and detail that goes into them. Does your marketing achieve the same results?


  6. Nurses don't now what works. You could guess what works, but you don't know for sure. You don't have access to detailed statistics and feedback about what works best when marketing to Attorneys. Very few people do. Knowing what works best comes only from marketing to Attorneys and working with Legal Nurses over a long period of time, and then gathering data about what works.



It's not too late! Even if you have attempted your own marketing materials already, there is still hope. RN MARKET's Ultimate Marketing Tool Kit not only offers all the tools you need, but it provides you with a proven process for marketing your business based on extensive research with Attorneys and Legal Nurses.


The Ultimate Marketing Tool Kit is only available to Advanced Legal Nurse Consultants (ALNCs). Why? The LNC STAT course provides detailed practice and information on how to not only effectively implement your marketing, but also how to begin getting cases.


Click Here for LNC STAT Info

About The Author

Veronica Castellana Veronica Castellana

RN MARKET News features Legal Nurse Consulting related articles written by Veronica Castellana, Ryan Sanchez, and other guest writers. Veronica is the LNC STAT course creator and is a currently practicing Advanced Legal Nurse Consultant. Her training tools and techniques have resulted in some of the most succesful Legal Nurse Consultants in the world. She is now the leader in Legal Nurse success. Ryan is the Director of Marketing for RN MARKET and the LNC STAT course. His valuable expertise helps nurses to realize their true potential and value in the field of Legal Nurse Consulting.